This book investigates the cultural impact and production mechanics of the music video as a dominant medium for popular music in the late twentieth century. The authors, Caroline Brunt and Janine Amos, provide an overview of how visual storytelling transformed the music industry during the era of MTV. By examining the intersection of performance, marketing, and artistic expression, the text outlines the evolution of the pop video from a promotional tool into a distinct visual art form.

The subject matter points to an accessible, introductory overview of the music video industry during its formative years. The framing suggests a focus on the technical and creative shifts that defined the visual landscape of pop music for contemporary audiences.