
Research suggests that future influenza pandemics are inevitable as strains of the virus mutate in new ways. With this uncomfortable reality in mind, this book examines how the general public experienced the 2009 H1N1 influenza virus outbreak by bringing together stories about individuals' perception of their illness, as well as reflections on news, vaccination, social isolation, and other infection control measures. The book also charts the story-telling of public life, including the 'be alert, not alarmed' messages from the beginning of the outbreak through to the narratives that emerged later when the virus turned out to be less serious than initially thought. Providing unprecedented insight into the lives of ordinary people faced with the specter of a potentially lethal virus and drawing on currents in sociocultural scholarship of narrative, illness narrative, and narrative medicine, Pandemics, Publics, and Narrative develops a novel 'public health narrative' approach of interest to health communicators and researchers across the social and health sciences.
This book investigates how public perception and individual experience of the 2009 H1N1 influenza pandemic were shaped by the interplay between personal illness narratives and official health communication. Davina Lohm and Mark H. A. Davis utilize a framework rooted in sociocultural scholarship and narrative medicine to analyze how the public processed the threat of a viral outbreak. By examining the evolution of messaging from initial alarm to retrospective assessment, the authors argue that understanding these narrative structures is critical for effective future health communication.
What You Will Find
Scope Limits
Experts in the field of medical humanities and health communication identify this text as a significant contribution to the study of public health messaging. Readers frequently note the academic density of the prose, which serves as a foundational resource for researchers analyzing the intersection of social science and pandemic management.
Page Count:
223
Publication Date:
2020-01-01
Publisher:
Oxford University Press
ISBN-10:
0190683783
ISBN-13:
9780190683788
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