This book investigates the mechanism of 'surpetition' as a strategic alternative to traditional competition, arguing that businesses can create value monopolies by focusing on unique value delivery rather than merely outperforming rivals. Edward de Bono, a renowned expert in lateral thinking and cognitive processes, applies his analytical framework to the field of business strategy. He posits that standard competitive models often lead to destructive 'me-too' behavior, and he proposes a shift toward creating distinct value spaces that render direct competition irrelevant.

The text provides a dense, analytical exploration of business strategy that reflects de Bono's signature focus on cognitive reframing and lateral thinking. The material serves as a specialized guide for leaders and strategists looking to move beyond conventional competitive tactics toward a more innovative, value-centric model of market engagement.