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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why do intelligent individuals consistently engage in irrational decision-making patterns that defy standard economic logic? Dan Ariely, a professor of psychology and behavioral economics, utilizes his extensive academic background to dissect the hidden forces that shape human choices. By presenting a series of controlled experiments, he argues that our irrationality is not random or senseless, but rather systematic and predictable, allowing us to better understand and potentially improve our daily judgment.
What You Will Find
The text is widely regarded as a foundational and accessible entry point into the field of behavioral economics for a general audience. Its reliance on relatable, experimental anecdotes makes complex psychological concepts highly digestible for readers without a specialist background.
Page Count:
280
Publication Date:
2008-02-19
Publisher:
HarperCollins
ISBN-10:
0007256523
ISBN-13:
9780007256525
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