
The seventh edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, algebra-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for an audience with little or no background in economics or higher-level mathematics. The text focuses on the economics--not the mathematics--of the managerial decision process.
This text investigates how economic theory can be systematically applied to improve managerial decision-making processes. Authors Barry Keating and J. Holton Wilson utilize their academic backgrounds to present economic principles through an algebra-based framework. The primary argument posits that business students benefit most from an intuitive understanding of economic logic rather than complex mathematical derivations, prioritizing practical application over theoretical abstraction.
What You Will Find
Scope Limits
Experts and educators frequently identify this text as a foundational resource for undergraduate business students who lack extensive backgrounds in economics. Readers often note the accessibility of the prose and the effectiveness of the numerical examples in bridging the gap between abstract theory and practical management.
Page Count:
0
Publication Date:
1987-01-01
Publisher:
Harcourt College Pub
ISBN-10:
0030002079
ISBN-13:
9780030002076
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