This volume investigates the multifaceted contributions of the Netherlands to agricultural marketing in Tropical Africa. It examines the historical Dutch interest in tropical agriculture, stemming from colonial ties and a broader commitment to Third World development, alongside the recognition of Africa's agricultural dependence. As expertise and research in African agriculture advanced, specialization in marketing emerged, leading to the collection of diverse studies that are welcomed by economists, geographers, and agricultural marketing scholars.

The book is presented as a specialized collection welcomed by economists, geographers, and scholars of agricultural marketing, reflecting a growing academic interest in the field. Its focus on country-specific case studies suggests a detailed examination of marketing practices across various African nations. The historical context provided by the introduction highlights the long-standing relationship between the Netherlands and tropical agriculture, framing the subsequent contributions within a broader developmental and academic framework.