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The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. It also explores how the growing number of professional communicators use strategic communication to position key ¿national¿ issues. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures. Whether this increasing coherence and confidence arises from the growing availability of professional communication planning expertise, or the decreasing cost barriers associated with digital media, the outcome has been greater international political recognition for Palestine. By illustrating this effectiveness and symbolic coherence in the face of both poor internal mass media structures and political constraints, the Palestinian example may offer insights for other aspiring national movements and for public diplomacy.
This book examines the public relations strategies employed by Palestinian communication strategists to advance the cause of statehood. It explores the discursive tactics used across various political allegiances, focusing on how professional communicators leverage public relations techniques to position key national issues. The work details how these strategies have developed through planned initiatives, improvisation, and responses to external pressures, potentially influenced by the increasing availability of professional communication expertise and the reduced costs of digital media. The book illustrates the effectiveness and symbolic coherence of these efforts, offering insights for other aspiring national movements and public diplomacy initiatives, despite internal media limitations and political constraints.
The book analyzes the strategic communication efforts of Palestinian groups in their pursuit of statehood, highlighting the evolution and effectiveness of their public relations tactics. It suggests that these strategies, born from both planning and improvisation, have contributed to increased international political recognition for Palestine. The work posits that the Palestinian experience offers valuable lessons for other national movements and for the practice of public diplomacy, particularly in navigating internal media challenges and political constraints. The author's focus on the practical application of communication techniques provides a detailed case study of how public relations can be instrumental in advancing political causes on the international stage.
Page Count:
208
Publication Date:
2018-01-01
Publisher:
Routledge
ISBN-10:
1138859079
ISBN-13:
9781138859074
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