Author Description

Product Description A novel idea. A lot of passion. A brilliant strategy. And yet a business venture fails. Half of all new businesses fail within the first four years due to various factors. When the Going Gets Tough, written by the founder, Entrepreneurship Development Institute of India, highlights the primary causes of failures — namely the Seven Business Crises. Through anecdotes and numerous real-life examples, the book prepares budding entrepreneurs with what to expect when they set up a new business and provides them with tools to circumvent and survive these crises. Also seasoned business leaders will find the book useful. The book is relevant to all sizes of firms and would be pertinent for most industries—from manufacturing to services. The Seven Business Crises: • Starting crisis • Cash crisis • Delegation crisis • Leadership crisis • Financial crisis • Prosperity crisis • Succession crisis About the Author Dr Vihari G Patel, a well-known economist with a doctorate from the University of Wisconsin, USA, has worked for more than 35 years in promoting and developing entrepreneurs in the country and most of Asian and African nations. He is considered a pioneer in entrepreneurship development through training, education and institution building. He had been the founder Director of the Entrepreneurship Development Institute of India (EDI), India's first and foremost education, training, research and capacity building organization the field of theory and practice of entrepreneurship. As Economic Adviser to Gujarat's leading industrial development corporations, he helped evolve several path breaking policies, programmes and institutions in the State and later in the country. He also worked with the World Bank, ILO, UNIDO, Commonwealth Secretariat, Asian Development Bank and other leading international organizations as an expert, adviser and mission leader on Enterprise Creation Strategies and indigenous entrepreneurship promotion. He has been member of several