This book investigates the market-driven exploitation inherent in the global expansion of Western universities and the concept of 'international education'. It examines how the pursuit of global competitiveness has led to the commodification of education, with the term 'international' being leveraged by governments, institutions, academia, and media. The work specifically scrutinizes the role of the English language and TESOL within this landscape, demonstrating how they are used to construct identities for international TESOL students. Furthermore, it delves into the complex ways these students navigate and resist the labels imposed upon them.

The book critically examines the commercialization of international education and the symbolic power of English in shaping student identities. It highlights the complex experiences of international TESOL students, detailing their struggles with and resistance to imposed labels. The work offers a nuanced perspective on the market forces that drive Western universities' global expansion. Its analysis points to a dense, academic text likely intended for scholars and policymakers in education and linguistics.