Author Description
This well regarded text provides students and researchers with practical guidelines on how to conduct research. Definitions, constructs and ideas are dealt with in a learner-centred approach using case studies, examples, activities, and self-evaluation questions. A brief summary with multiplechoice questions concludes each chapter. The whole book is written with outcomes-based education principles in mind. An in-depth overview of the research processes using South African examples is provided.
Menrva's Summary
THE THESIS
This text investigates the fundamental principles and practical application of research methodology within the context of business and administrative sciences. Authors Chris Welman and Fanie Kruger utilize an outcomes-based education framework to guide students through the complexities of the research process. By integrating theoretical definitions with applied examples, the authors provide a structured approach to conducting academic and professional inquiries.
THE SCOPE MAP
What You Will Find
- Comprehensive overview of research processes and design
- Practical guidelines for conducting business-related research
- Case studies and examples situated in a South African context
- Pedagogical tools including activities, self-evaluation questions, and multiple-choice assessments
THE AUTHORITY PERSPECTIVE
This text is widely recognized as a foundational resource for students navigating the requirements of business research. Educators frequently highlight the utility of its learner-centered approach and the inclusion of chapter-end summaries for reinforcing core concepts.
Page Count:
336
Publication Date:
2002-03-07
Publisher:
Oxford University Press Southern Africa
ISBN-10:
0195780469
ISBN-13:
9780195780468
Business
Academic
Education
Management
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