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Like The First Edition, Competing In The Information Age: Align In The Sand, Second Edition, Synthesizes For Practicing Managers The Compelling, Recent Work In This Area, With Themes That Focus On The Continuous Transformation In Business, The Adoption Of Information Intensive Management Practices, The Improvement Of Information Processing, And The Alignment Of Business Strategy And Information Technology Strategy. Information Technology Management Is Now Considered A Core Competency Among Managers. Rapid Advancements In Technology, Dynamic Markets, And The Changing Business Environment Have Created Increased Demand For Professionals Who Can Manage And Deliver Information Systems. Information Systems Professionals, Chief Information Officers, Chief Knowledge Officers, As Well As Cfos And Ceos, Are Required To Lead And Evolve Information Resources While Partnering With Corporate Management. This Book Shows It Professionals How To Help Their Organizations Achieve Success Through Alignment And Deployment Of Business And It Strategies.
This book investigates the critical necessity of aligning business strategy with information technology strategy to maintain competitive advantage in a rapidly evolving digital landscape. Jerry N. Luftman, a recognized expert in IT management and strategic alignment, synthesizes contemporary research and practical frameworks for modern managers. The text argues that information technology is no longer a peripheral function but a core competency that requires active leadership from C-suite executives and IT professionals alike. By examining the continuous transformation of business environments, the author provides a structured approach to integrating information systems into the broader corporate mission.
What You Will Find
Experts and practitioners frequently cite this work as a foundational text for understanding the intersection of corporate strategy and IT management. Readers often note the practical utility of the alignment models provided, which serve as a standard reference for professionals tasked with leading organizational digital transformation.
Page Count:
432
Publication Date:
2003-01-01
Publisher:
Ebsco Publishing
ISBN-10:
0198036167
ISBN-13:
9780198036166
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