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Beginning with the concept of "art," this book covers all technical issues arising in any pre-printing or post-printing situation and encompasses layout planning, designing, and graphic technology as a whole. It discusses at length the finer details of paper, color, type, and the business of graphic design, emphasizing the issues involved in costing. The book is practical in its approach and will be extremely useful to students as well as practitioners as it identifies and analyses print- and design-related problems and suggests solutions that can be adapted according to the local needs, tastes, and perceptions.
This book investigates the technical and logistical challenges inherent in the transition from conceptual design to final printed product. N. N. Sarkar provides a comprehensive framework for understanding the entire production cycle, drawing on industry standards for layout, material selection, and cost management. The text serves as a bridge between creative intent and the mechanical realities of printing technology, offering a structured approach to problem-solving in professional environments.
What You Will Find
Practitioners and students frequently cite this work as a reliable reference for navigating the technical complexities of print production. Experts highlight the book's utility in providing actionable solutions that remain adaptable to diverse regional market requirements.
Page Count:
540
Publication Date:
2013-07-10
Publisher:
Oxford University Press
ISBN-10:
0198085567
ISBN-13:
9780198085560
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