The book investigates the transformation of culture into a global industry and the role of mediation in this process. Lash examines how the production and consumption of cultural goods have become increasingly globalized, driven by technological advancements and economic forces. He argues that the mediation of things, through various forms of media and communication, is central to understanding contemporary cultural practices and their impact on society.

The book is recognized for its theoretical depth in analyzing the complex interplay between globalization, culture, and media. Scholars in sociology and cultural studies often cite Lash's work for its critical examination of the 'culture industry' in the contemporary era. The text is considered a significant contribution to understanding how mediated 'things' shape global cultural experiences and economic structures. Its arguments provide a robust framework for analyzing the pervasive influence of globalized cultural production.