Author Description

This text's emphasis is on presenting management science in a manner that is managerially focused and easily understood by students. This is done in part by using easy-to-understand examples demonstrating each technique in understandable contexts. The text is application oriented dealing with realistic problems emphasizing model formulation, computer-based solutions, and implementation of model results. The text uses models related to managerial application, which are used to demonstrate management science techniques. Techniques are illustrated by examples placed in a decision-making context. Model use is demonstrated by the computer without being tied to specific computer systems. The text presents a comprehensive yet easily readable coverage of all important management science techniques.