This study proposes a novel framework for Critical Discourse Analysis (CDA) by integrating insights from cognitive science to understand the ideological and persuasive elements within social and political texts. The author, Christopher Hart, addresses a perceived gap in CDA by incorporating theories from Evolutionary Psychology and Cognitive Linguistics. This approach aims to move beyond mere textual description to explore the cognitive underpinnings of manipulation and ideological communication, particularly within the context of immigration discourse. The book is designed for students and researchers interested in the interplay of language, mind, media, and politics, offering new analytical tools for CDA.

The book is positioned as a valuable resource for students and researchers seeking to bridge the gap between Critical Discourse Analysis and cognitive science. Its integration of Evolutionary Psychology and Cognitive Linguistics offers a novel approach to understanding how ideology and persuasion function in discourse. The framework presented aims to provide deeper cognitive insights into textual analysis, making it particularly relevant for those studying language, mind, media, and politics. It is expected to appeal to academics looking for new theoretical models within CDA.