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In the last two decades especially, we have witnessed the rise of 'celebrity' forms of global humanitarianism and charity work, spearheaded by entertainment stars, billionaires, and activist NGOs (e.g. Bob Geldof, Bono, Angelina Jolie, Madonna, Bill Gates, George Soros, Save Darfur, Medeçins Sans Frontières). This book examines this new phenomenon, arguing that celebrity humanitarianism legitimates, and indeed promotes, neoliberal capitalism and global inequality.Drawing on Slavoj Žižek's work, the book shows how celebrity humanitarianism, far from being altruistic, is significantly contaminated and ideological: it is most often self-serving, helping to promote institutional aggrandizement and the celebrity 'brand'; it advances consumerism and corporate capitalism, and rationalizes the very global inequality it seeks to redress; it is fundamentally depoliticizing, despite its pretensions to 'activism'; and it contributes to a 'postdemocratic' political landscape, which appears outwardly open and consensual, but is in fact managed by unaccountable elites
This book investigates the ideological underpinnings of celebrity-led humanitarianism, questioning whether such efforts genuinely alleviate global suffering or merely reinforce existing power structures. Ilan Kapoor, a professor of critical development studies, utilizes a framework rooted in the psychoanalytic and political theory of Slavoj Žižek to analyze the intersection of fame, philanthropy, and neoliberal capitalism. The text argues that high-profile charitable initiatives often serve to sanitize corporate interests and depoliticize systemic inequality, ultimately functioning as a tool for institutional and personal brand management rather than radical social change.
What You Will Find
Scholars and critics frequently cite this work as a rigorous, theoretically dense critique of modern philanthropic trends. It is widely regarded as a foundational text for those studying the intersection of media, celebrity culture, and international development policy.
Page Count:
148
Publication Date:
2012-11-12
Publisher:
Taylor & Francis Group
ISBN-10:
0203082273
ISBN-13:
9780203082270
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