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Machine Generated Contents Note: 1.celebration Capitalism -- 2.a Brief History Of Celebration Capitalism -- 3.celebration Capitalism Clicks Into Gear: The 2004 Athens Olympics And The 2008 Beijing Games -- 4.the Vancouver 2010 Winter Olympics And The London 2012 Summer Games -- 5.challenging Celebration Capitalism. Jules Boykoff. Includes Bibliographical References (pages 149-159) And Index.