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This Book Provides A Unique View Of The Evolution Of These Industries, Drawing Out How Technology And Economic Forces Have Worked Together To Create Platforms Around Which Different Companies Interact. Through Identifying The Key Aspects Of This Evolution Over The Past Decades, The Author Is Able To Put Forward A Unique View Of The Emerging Industrial Structure Of The Communications Industries - The Formation Of An Information-driven Global Commodity Chain, One That Holds Both Incredible Promise And Challenges For Our World.
This book investigates how the convergence of technological innovation and economic forces has fundamentally restructured the global communications landscape. Catherine E. A. Mulligan, an expert in digital economy and telecommunications, synthesizes historical data and industrial trends to map the transition toward an information-driven global commodity chain. The text argues that the current industrial structure is defined by the creation of interconnected platforms that dictate how modern companies interact and compete. By analyzing the evolution of these sectors over several decades, the author provides a framework for understanding the systemic shifts that define the digital age.
What You Will Find
Experts recognize this work as a valuable resource for understanding the structural complexities of modern telecommunications and media markets. Readers frequently note the analytical depth of the author's approach to platform economics and the long-term evolution of industrial systems.
Page Count:
342
Publication Date:
2011-01-01
Publisher:
Routledge
ISBN-10:
020380127X
ISBN-13:
9780203801277
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