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Some Television, Some Topics, And Some Terminology. The Codes Of Television; Some Terminology -- Realism. The Form Of Realism; Realism And Radicalism -- Realism And Ideology. Popularity; Realism And Discourse; Television And Social Change -- Subjectivity And Address. The Social Subject; The Discursive Subject; Addressing The Subject; Psychoanalysis And The Subject -- Active Audiences. Text And Social Subjects; Making Meanings; Modes Of Reception; Gossip And Oral Culture; The Social Determination Of Meanings -- Activated Texts. The Polysemy Of The Television Text; Open, Writerly Texts; Producerly Texts; Segmentation And Flow; Television And Culture -- Intertextuality. Horizontal Intertextuality; Genre; Inescapeable Intertextuality; Vertical Intertextuality: Reading The Secondary Text; The Tertiary Text; Intertextuality And Polysemy -- Narrative. Realism Revisited; Structuralist Approaches To Narrative; Mythic Narrative; Narrative Structures; Narrative Codes; Televisual Narrative -- Character Reading. Realist And Structural Approaches; Reading Character From The Primary Text; Reading Character: The Secondary Texts; Identification, Implication, And Ideology -- Gendered Television: Femininity. Soap Opera Form; Disruption; Deferment And Process; Sexuality And Empowerment; Excess; Plenitude And Polysemy; The Feminine As Decentered -- Gendered Television: Masculinity. The Structure Of The Masculine A-team; The Absence Of Women; The Absence Of Work And Marriage; The A-team As Achievement; The Phallus, The Penis, And Porn; Male Bonding And The Hero Team; Gender And Narrative Form -- Pleasure And Play. Psychoanalysis And Pleasure; Pleasure And Social Control; Pleasure, Play, And Control; Pleasure And Rule Breaking; Empowering Play; Pleasure And Textuality -- Carnival And Style. Rock 'n' Wrestling; Style And Music Video; The Pleasures Of Miami Vice; Commodified Pleasure -- Quizzical Pleasures. Game And Ritual; Knowledge And Power; Luck; Commodities; The Active Audience; Arti
This work investigates the complex relationship between television as a cultural medium and the active audiences that interpret its meanings. John Fiske, a prominent scholar in cultural studies, utilizes semiotic and sociological frameworks to analyze how television texts are constructed, consumed, and negotiated. He argues that television is not a monolithic transmitter of ideology but a site of struggle where viewers actively produce their own meanings through social and discursive practices.
What You Will Find
Experts recognize this text as a foundational contribution to the field of television studies, particularly for its focus on the 'active audience' model. Readers frequently note the academic density of the prose, which requires a solid grasp of semiotic and cultural theory to fully synthesize.
Page Count:
424
Publication Date:
2010-01-01
Publisher:
Routledge
ISBN-10:
0203837150
ISBN-13:
9780203837153