This book investigates the fundamental question of how organizations can effectively integrate electronic business strategies into their existing operational frameworks to remain competitive in a digital economy. Paul Grefen, a professor of Information Systems, utilizes his extensive academic background to synthesize complex technical and managerial concepts. He presents a structured framework that bridges the gap between high-level business strategy and the underlying technical infrastructure required to support modern e-business models.

Experts frequently cite this work as a foundational text for understanding the intersection of business strategy and information technology. Readers often note the academic density of the prose, which provides a rigorous approach to the subject matter for students and professionals alike.