Introduction to Business: A Contemporary View
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Author Description
Français-Monde engages learners with meaningful and relevant language in a real-world context to ensure they develop communicative competence in French. Reflecting the five goals of the National Standards and their related objectives, Français-Monde is uniquely designed to help learners develop cross-cultural competence in a rich and flexible framework by providing tightly integrated exposure to real-world culture, language and technology. Real Culture Real Language This package consists of the main text and access to MyFrenchLab with eText.
Menrva's Summary
THE THESIS
This text investigates the foundational principles of modern business operations and the dynamic environment in which contemporary organizations function. The authors, John A. Reinecke and William F. Schoell, utilize their academic backgrounds to synthesize core business concepts into a structured framework. The text provides a comprehensive overview of management, marketing, finance, and human resources, designed to equip students with a functional understanding of the corporate landscape.
THE SCOPE MAP
What You Will Find
- Fundamental principles of business management and organizational structure
- Analysis of the economic environment and market dynamics
- Overview of marketing strategies and consumer behavior
- Examination of financial management and human resource practices
THE AUTHORITY PERSPECTIVE
The subject matter points to a foundational, academic text intended for introductory business courses at the undergraduate level. The framing suggests a structured, pedagogical approach designed to provide students with a broad survey of essential business disciplines.
Page Count:
275
Publication Date:
1980-01-01
Publisher:
Allyn and Bacon
ISBN-10:
0205068839
ISBN-13:
9780205068838
Economics
Business
Management
textbook
