
Every year, the Indian pilgrimage town of Pushkar sees its population of 20,000 swell by two million visitors. Since the 1970s, Pushkar, which is located about 250 miles southwest of the capital of New Delhi, has received considerable attention from international tourists. Originally hippies and backpackers, today's visitors now come from a wide range of social positions. To locals, though, Pushkar is more than just a gathering place for pilgrims and tourists: it is where Brahma, the creator god, made his home; it is where Hindus should feel blessed to stay, if only for a short time; and it is where locals would feel lucky to be reborn, if only as a pigeon. In short, it is their paradise. But even paradise needs upkeep. In Guest is God, Drew Thomases uses ethnographic fieldwork to explore the massive enterprise of building heaven on earth. The articulation of sacred space necessarily works alongside economic changes brought on by tourism and globalization. Here the contours of what actually constitutes paradise are redrawn by developments in, and the agents of, tourism. And as paradise is made and remade, people in Pushkar help to create a brand of Hindu religion that is tailored to its local surroundings while also engaging global ideas. The goal, then, becomes to show how religion and tourism can be mutually constitutive.
This book investigates how the intersection of religious pilgrimage and international tourism transforms the Indian town of Pushkar into a constructed, modern paradise. Drew Thomases, an anthropologist, utilizes extensive ethnographic fieldwork conducted within the town to analyze the complex relationship between sacred space and global economic forces. He argues that the local population actively shapes a specific brand of Hinduism that simultaneously honors traditional theological significance and adapts to the demands of a globalized visitor economy.
What You Will Find
Scope Limits
Scholars in religious studies and anthropology recognize this work as a significant contribution to the understanding of how sacred spaces adapt to global market pressures. Readers frequently note the academic rigor of the ethnographic data and the clarity with which the author navigates the tension between spiritual devotion and commercial enterprise.
Page Count:
224
Publication Date:
2019-01-01
Publisher:
Oxford University Press
ISBN-10:
019088357X
ISBN-13:
9780190883577
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