How does the commodification of global spirituality, specifically yoga, intersect with and reinforce the structures of neoliberal capitalism? Andrea R. Jain, a scholar of religious studies, utilizes a critical framework to examine the rise of the 'spiritual but not religious' phenomenon. She argues that these practices are not inherently countercultural but are frequently integrated into market-driven systems that prioritize individual wellness over systemic social change.

Scholars and critics identify this work as a rigorous intervention in the study of contemporary religion and consumer culture. Readers frequently note the academic density of the prose and the author's precise application of critical theory to everyday wellness practices.