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Political Yard Signs Are One Of The Most Ubiquitous And Conspicuous Features Of American Political Campaigns, Yet They Have Received Relatively Little Attention As A Form Of Political Communication Or Participation. In Politics On Display, Todd Makse, Scott L. Minkoff, And Anand E. Sokhey Tackle This Phenomenon To Craft A Larger Argument About The Politics Of Identity And Space In Contemporary America. Documenting Political Life In Two Suburban Communities And A Major Metropolitan Area, They Use An Unprecedented Research Design That Leverages Street-level Observation Of The Placement Of Yard Signs And Neighborhood-specific Survey Research That Delves Into The Attitudes, Behavior, And Social Networks Of Residents. The Authors Then Integrate These Data Into A Geo-database That Also Includes Demographic And Election Data. Supplemented By Nationally-representative Data Sources, The Book Brings Together Insights From Political Communication, Political Psychology, And Political Geography. Against A Backdrop Of Conflict And Division, This Book Advances A New Understanding Of How Citizens Experience Campaigns, Why Many Still Insist On Airing Their Views In Public, And What Happens When Social Spaces Become Political Spaces.
This book investigates the function and significance of political yard signs as a form of public communication and identity expression within contemporary American neighborhoods. The authors, political scientists Anand Edward Sokhey, Scott Minkoff, and Todd Makse, utilize a multi-methodological approach to examine how physical space becomes a site for political signaling. By integrating street-level observation with neighborhood-specific survey data, they argue that yard signs serve as critical indicators of social identity and local political engagement in an era of increasing polarization.
What You Will Find
Scope Limits
Experts recognize this work as a rigorous empirical study that bridges the gap between political geography and behavioral psychology. Readers frequently note the technical depth of the research design, which provides a clear framework for understanding how citizens navigate political expression in shared social spaces.
Page Count:
192
Publication Date:
2019-01-01
Publisher:
Oxford University Press
ISBN-10:
0190926333
ISBN-13:
9780190926335
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