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We find risks everywhere--from genetically modified crops, medical malpractice, and stem-cell therapy to intimacy, online predators, identity theft, inflation, and robbery. They arise from our own acts and they are imposed on us. In this Very Short Introduction, Baruch Fischhoff and John Kadvany draw on the sciences and humanities to explore and explain the many kinds of risk. Using simple conceptual frameworks from decision theory and behavioural research, they examine the science and practice of creating measures of risk, showing how scientists address risks by combining historical records, scientific theories, probability, and expert judgment.Risk: A Very Short Introduction describes what has been learned by cognitive scientists about how people deal with risks, applying these lessons to diverse examples, and demonstrating how understanding risk can aid choices in everyday life and public policies for health, safety, environment, finance, and many other topics. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
This book investigates the multifaceted nature of risk, examining how individuals and societies perceive, measure, and manage the uncertainties inherent in modern life. Baruch Fischhoff and John Kadvany utilize their expertise in decision science and behavioral research to construct a framework for understanding risk. By synthesizing historical data, probability theory, and cognitive psychology, the authors provide a structured approach to evaluating threats ranging from personal health choices to large-scale public policy decisions.
What You Will Find
Scope Limits
Experts and readers frequently note the accessibility of the prose, which distills complex decision-making theories into a concise format. It is widely regarded as a foundational primer for those seeking to understand the intersection of human psychology and statistical risk assessment.
Page Count:
185
Publication Date:
2011-01-01
Publisher:
OUP Oxford
ISBN-10:
0191620246
ISBN-13:
9780191620249
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