This book investigates the distinct ways digital politics manifest across seven advanced Western democracies, challenging the notion of a globally homogenized online political landscape. Cristian Vaccari, an expert in political communication, analyzes the supply and demand sides of digital politics in the US, UK, Australia, Germany, Italy, Spain, and France between 2006 and 2010. The study refutes claims of American-style political homogenization, demonstrating instead how national contexts shape unique digital political responses. It is structured into four parts: methodology and theory, the supply of political websites by parties and candidates, the demand for campaign information from citizens, and a synthesis of findings with the theoretical framework.

This book is regarded as a significant contribution to the study of political communication and digital politics. Its comparative approach across multiple Western democracies offers a nuanced understanding that moves beyond simplistic notions of global homogenization. The detailed analysis of both the supply and demand sides of online political engagement provides valuable insights for scholars and practitioners alike. The work is particularly noted for its empirical rigor and its challenge to prevailing assumptions about the internet's impact on political systems.