Author Description

Party Identification Is Generally Considered The Most Powerful Predictor Of Voting Behaviour. Yet, After 50 Years Of Research, Scholars Continue To Disagree Over The Implications Of This Well-known Finding. Some Argue That Party Identification Constitutes A Stable Affective Attachment That Voters Are Motivated To Defend, Whereas Others Argue That Party Identification Constitutes A Running Tally Of Voters' Objective Evaluations. This Book Seeks To Advance The Literature Beyond This Impasse By Relaxing The Motivational Assumptions Underlying The Literature's Two Dominant Models.