
Reflective Of The Interdisciplinary Nature Of The Polling And Survey Industry, This Handbook Covers A Wide Range: Polls And Surveys Are Widely Used In Academia, Government, And The Private Sector. Designing, Implementing, And Analysing High Quality, Accurate, And Cost-effective Polls And Surveys Requires A Combination Of Skills And Methodological Perspectives. Despite The Well-publicised Issues That Have Cropped Up In Recent Political Polling, A Great Deal Is Known Today About How To Collect High Quality Polling And Survey Data Even In Complex And Difficult Environments. We Hope That The Chapters In This Handbook Help Researchers And Practitioners Understand These Trends, And To Participate In The Development Of New And Better Approaches For Measuring, Modeling, And Visualising Public Opinion And Social Behavior. Reaching Beyond Low-hanging Fruit: Surveying Low-incidence Populations / Justin Berry, Youssef Chouhoud, Jane Junn -- Graphical Displays For Public Opinion Research / Saundra K. Schneider, William G. Jacoby -- Issues In Polling Methodologies: Inference And Uncertainty / Jeff Gill, Jonathan Homola -- Graphical Visualizations Of Polling Results / Susanna Makela, Yajuan Si, Andrew Gelman -- Expert Surveys As A Measurement Tool: Challenges And New Frontiers / Cherie Maestas -- Survey Research In The Arab World / Lindsay J. Benstead -- Aggregating Survey Data To Estimate Subnational Public Opinion / Paul Brace -- The Language-opinion Connection / Efrã¢en O. Pã¢erez -- Exit Polling Today And What The Future May Hold / Anthony M. Salvanto -- Sampling Hard To Locate Populations: Lessons From Sampling Internally Displaced Persons (idps) / Prakash Adhikari, Lisa A. Bryant -- Integration Of Contextual Data: Opportunities And Challenges / Armando Razo -- Questionnaire Science / Daniel Oberski -- Total Survey Error / Herb Weisberg -- Sampling For Studying Context: Traditional Surveys And New Directions / James G. Gimpel -- Improving The Quality Of Survey Data Usin
This handbook investigates the methodological rigor required to design, implement, and analyze high-quality surveys within the increasingly complex landscape of modern public opinion research. Edited by Lonna Rae Atkeson and R. Michael Alvarez, the text compiles contributions from various experts to address the technical challenges of data collection, measurement, and visualization. It argues that despite recent public failures in political polling, robust scientific frameworks exist to produce accurate data across diverse and difficult environments.
What You Will Find
Scope Limits
Experts recognize this volume as a comprehensive reference for researchers and practitioners navigating the intersection of academia, government, and private sector polling. Readers frequently note the academic density of the prose, which serves as a rigorous resource for those seeking to improve the accuracy and reliability of survey instruments.
Page Count:
752
Publication Date:
2018-01-01
Publisher:
Oxford University Press,
ISBN-10:
0190213302
ISBN-13:
9780190213305
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