
We are now confronted with a new type of uncanny experience, an uncanny evoked by parallel processing, aggregate data, and cloud-computing. The digital uncanny does not erase the uncanny feeling we experience as déjà vu or when confronted with robots that are too lifelike. Today's uncanny refers to how non-human devices (surveillance technologies, algorithms, feedback, and data flows) anticipate human gestures, emotions, actions, and interactions, thus intimating that we are but machines and that our behavior is predicable precisely because we are machinic. It adds another dimension to those feelings in which we question whether our responses are subjective or automated - automated as in reducing one's subjectivity to patterns of data and using those patterns to present objects or ideas that would then elicit one's genuinely subjective-yet effectively preset-response. In fact, this anticipation of our responses is a feedback loop that we humans have produced by designing software that can study our traces, inputs, and moves. In this sense one could say that the digital uncanny is a trick we play on ourselves, a trick that we would not be able to play had we not developed sophisticated digital technologies. Digital Uncanny explores how digital technologies, particularly software systems working through massive amounts of data, are transforming the meaning of the uncanny that Freud tied to a return of repressed memories, desires, and experiences to their anticipation. Through a close reading of interactive and experimental art works of Rafael Lozano-Hemmer, Bill Viola, Simon Biggs, Sue Hawksley, and Garth Paine, this book is designed to explore how the digital uncanny unsettles and estranges concepts of "self," "affect," "feedback" and "aesthetic experience," forcing us to reflect on our relationship with computational media and by extension our relationship to each other and our experience of the world.
This book investigates how contemporary digital technologies, specifically algorithms and data-driven feedback loops, have transformed the traditional Freudian concept of the uncanny into a modern experience of machine-mediated anticipation. Kriss Ravetto-Biagioli, a scholar in media and cultural studies, utilizes a theoretical framework that bridges psychoanalysis and computational theory. She argues that as software systems increasingly predict human behavior through data patterns, the boundary between subjective human agency and automated response becomes blurred, creating a new form of psychological estrangement.
What You Will Find
Scope Limits
Scholars in media studies and digital aesthetics frequently cite this work for its rigorous application of psychoanalytic theory to contemporary computational systems. Readers often note the academic density of the prose, which requires a foundational understanding of both media theory and philosophy to fully grasp the author's arguments.
Page Count:
230
Publication Date:
2018-01-01
Publisher:
Oxford University Press
ISBN-10:
0190854022
ISBN-13:
9780190854027
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