
As an Amazon Associate and affiliate partner, Menrva Books earns from qualifying purchases. Learn more
Gerd Gigerenzer's Influential Work Examines The Rationality Of Individuals Not From The Perspective Of Logic Or Probability, But From The Point Of View Of Adaptation To The Real World Of Human Behavior And Interaction With The Environment. Seen From This Perspective, Human Behavior Is More Rational Than It Might Otherwise Appear. This Work Is Extremely Influential And Has Spawned An Entire Research Program. This Volume (which Follows On A Previous Collection, Adaptive Thinking, Also Published By Oup) Collects His Most Recent Articles, Looking At How People Use Fast And Frugal Heuristics To Calculate Probability And Risk And Make Decisions. It Includes A Newly Writen, Substantial Introduction, And The Articles Have Been Revised And Updated Where Appropriate. This Volume Should Appeal, Like The Earlier Volumes, To A Broad Mixture Of Cognitive Psychologists, Philosophers, Economists, And Others Who Study Decision Making.
This work investigates whether human decision-making is fundamentally flawed or if it represents a sophisticated form of adaptation to complex, uncertain environments. Gerd Gigerenzer, a prominent cognitive psychologist, challenges the traditional view that rationality must align strictly with formal logic or probability theory. By drawing on decades of research into human behavior, he argues that what often appears as irrationality is actually the result of using 'fast and frugal' heuristics that are highly effective in real-world contexts. The book serves as a synthesis of his recent academic contributions, providing a framework for understanding how individuals navigate risk and uncertainty.
What You Will Find
Experts recognize this volume as a significant contribution to the study of bounded rationality and behavioral decision theory. Readers frequently note the academic density of the prose, making it a primary resource for researchers and students in psychology, economics, and philosophy.
Page Count:
256
Publication Date:
2008-01-01
Publisher:
Oxford University Press
ISBN-10:
0199716412
ISBN-13:
9780199716418
No comments yet. Be the first to share your thoughts!