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4th Edition: An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise.This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
This text investigates the core question of how firms can create and sustain value within a competitive business landscape. The authors, a team of distinguished scholars and practitioners from Harvard Business School, utilize a rigorous research-based framework to analyze how strategic decisions impact firm performance. By integrating academic theory with practical consulting insights, the book provides a structured approach for managers to evaluate competitive dynamics and corporate strategy.
What You Will Find
Experts and educators frequently highlight this text as a foundational resource for students and practitioners seeking a rigorous, value-focused approach to strategic management. Readers often note the academic density of the prose, which balances theoretical depth with pragmatic application in complex market settings.
Page Count:
0
Publication Date:
1999-01-01
Publisher:
Addison-Wesley
ISBN-10:
0201618648
ISBN-13:
9780201618648
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