This book investigates the mechanisms and organizational strategies that allow populist movements to mobilize supporters effectively across diverse political landscapes. Paris Aslanidis, a scholar specializing in political behavior and populism, utilizes a comparative framework to analyze how populist actors construct their base. The work synthesizes empirical data and theoretical models to explain the transition from ideological rhetoric to sustained collective action.

Experts in political science recognize this work as a rigorous contribution to the study of populist organizational structures. Readers frequently note the academic density of the prose, which is intended for researchers and students of comparative politics.