This book investigates the pervasive and often unexamined racism present in British popular culture, particularly within television and media, during the latter half of the 20th century. Carl Gardner, drawing on his background in cultural criticism, analyzes the ways in which racial stereotypes were perpetuated and normalized through various media forms. The work examines the historical context and societal attitudes that allowed such portrayals to flourish, arguing for a critical re-evaluation of media's role in shaping public perception of race.

The book is recognized for its critical examination of racial representation in British media. It is noted for its detailed analysis of television content and its historical contextualization of race relations. The work provides a framework for understanding how media can both reflect and reinforce societal biases. Its approach encourages a deeper consideration of the cultural impact of media portrayals.