The increasing influence of media on sport is examined. This book investigates the evolving relationship between sport and media, tracing its historical development and analyzing the complex business dynamics involving television, sponsors, and athletic organizations. It explores how media has come to shape the very nature of sport, from its organization and performance to its societal perception. The work synthesizes existing knowledge with new material to provide a comprehensive overview of this developing field.

This book is recognized for its thorough examination of the intricate connections between media and sport. It is noted for its historical perspective, detailing the evolution of this relationship over time. The analysis of the business aspects, particularly the influence of television and sponsorship, is a key strength. The work is considered a valuable resource for understanding how media shapes contemporary sporting culture.