This book investigates the global trade in television programme formats and its profound impact on Asian cultures. It examines the volume, direction, and economic and cultural significance of this trade within Asia, exploring how technological advancements, deregulation, privatization, and economic shifts have fueled intense competition among broadcasters. This competition, in turn, has led to a proliferation of television format remakes, with some nations establishing specialized format companies while others primarily import and adapt existing formats.

The book offers a detailed examination of the television format trade in Asia, highlighting its role in cultural globalization. It analyzes the economic and cultural implications of this trade, particularly in light of increased competition driven by technological and market changes. The work is noted for its focus on the dynamics of format remakes and the differing approaches taken by various Asian countries in importing and adapting international programming. This study provides valuable insights into the complex media landscape of the region.