This book investigates the evolution of television as a cultural and industrial force in America. It examines how television programming, technology, and business practices have shaped and been shaped by American society from its early days to the late 20th century. Edgerton draws on extensive archival research and critical analysis to present a comprehensive overview of the medium's impact.

This work is recognized as a significant academic contribution to the study of television history. It is often cited for its thorough research and balanced perspective on the medium's complex development. The book provides a detailed account of television's rise and its pervasive influence on American culture and society.