This book investigates the fundamental nature of innovation, questioning how it functions as a driver of economic and social change while examining the high frequency of failure in the process. Mark Dodgson and David Gann, both experts in technology and innovation management, utilize historical data and contemporary case studies to construct a framework for understanding how innovation has shaped the last 150 years of human progress. They argue that innovation is not merely a product of individual genius but a complex, systemic process requiring specific organizational and environmental conditions.

Experts and readers frequently note the accessible yet academic nature of this text, which serves as a concise primer for students and professionals. It is widely regarded as a foundational overview that successfully distills complex management theories into a manageable format.